Dr. Dichter’s work was bemoaned in the 1957 book, The Hidden Persuaders by Vance Packard, “The use of mass psychoanalysis to guide campaigns of persuasion has become the basis of a multimillion-dollar industry. Professional persuaders have seized upon it in their groping for more effective ways to sell us their wares.”
The advertising of the fifties looks very crude by today’s standards. Most people would claim that they would never be taken in by the amateurish animation, absurd jingles, and sonorous narration of those early commercials. However, don’t judge the fifties generation too harshly. Back then, critics condemn television for reducing the average attention span to a half-hour. Today, thirty minutes of focus is beyond the abilities of far too many people.
amazing but very true thanks
No comments:
Post a Comment